Email Marketing Blog

On our blog we post tips
and info about the tools of ITnewsletter.

Tips for creating effective email marketing campaign

The key to successful email marketing campaign is achieving the highest possible number of recipients to the campaign and then maintaing a strong relationship with them. One of the main methods of email marketing is sending a newsletter regularly to the customers. The newsletter may include information about new products, discounts, promotions or anything that might interest your clients. For this strategy to be effective the newsletter must be built well. This article contains tips for constructing your newsletter.

Bounced Emails - Non Delivery Report/Receipt (NDR)

This article describes the subject of Bounced emails, automatic return of the world's various mail servers such as Gmail, Yahoo, Hotmail and AOL alerting the sender that there is a problem to the deliver the email to the recipient.

How to increase the opening rate of your email marketing campaign

Newsletter is an important tool for the company's marketing efforts, strengthen the relationship with the customers and to increase customers loyalty. Therefore there is a great importance that the highest possible number of newsletters will be opened and read by customers. Sometimes companies make mistakes that cause the newsletter to be directed to the junk folder of the recipients instead of the inbox. This article presents the rules for creating the newsletter.

Marketing with an email marketing service

Newsletter is an effective marketing tool, measurable and cheap implemented using emails. Many companies rely on this marketing tool to keep stay in close touch with their customers and send them information directly to their email box.

14 Tips for HTML-based newsletter

HTML Newsletter is a tool branding the company and its services against its existing and potential customers, but the HTML format newsletter can be a bit tricky. The content should be displayed correctly in dozens of email platforms and software, each has its own nuances.

Newsletter - Effective marketing tool

Newsletter is an email containing information that is sent to recipients who have expressed their consent to receive information from the delivering company. The newsletter contains information about the company, information about products and services of the company or just a happy birthday / holiday delivery. This marketing tool is inexpensive and efficient allowing the company to stay in touch with its customers and develope them to using other products and services.

The use of ALT tags in HTML-based newsletters

ALT tags help us tell the story of our newsletter when our readers don't allow downloading images in their email client. ALT tags display text describing the image when it is not displayed or when hovering it with the mouse.